Bringing the craft wine-making movement to Los Angeles, CA.
Los Angeles, CA – May 29, 2014 – SAARLOOS + Sons winery from Los Olivos, CA and food and wine blogger, Matt Mitchell of Dig Lounge announce partnership to bring #CraftWineLA, a craft wine movement to Los Angeles, CA.
Everyone has heard of the craft beer movement. Turning our backs on mass-produced beer and opting in for local brew. The craft beer market is stronger than ever. Craft beer makers have mobilized their consumers around a set of shared principles to advocate on their behalf! Not only to drink craft beer, but to ask for it at restaurants, bars and local markets and to pass it on to family and friends.
So what about craft wine? Many people have no idea that there are just 3 major wine retailers that account for over half of the wine sold in the US. True craft wines are those that you can only buy at a winery or a local wine shop. They tell a story, especially of the people who created them and the land they came from. They aren’t made for mass consumption. They are unique, in their flavor and origins.
#CraftWineLA is a crowd funding campaign to bring the craft wine movement to Los Angeles. With the hopes to bring together others in LA who love to drink and/or create craft wines. Our first project is to create a limited edition bottling with SAARLOOS + Sons winery. Future plans to promote craft wine awareness will include wine dinners and events, along with additional wine collaborations with small, independent and family owned wineries.
Those excited for the craft wine movement to come to Los Angeles can donate as little as $20 to be a part of this exciting program. Donations at the $49 and up level receive at least one bottle of this limited edition wine. Each donation also includes an invite to the first tasting event and pick-up party.
The wine will be crafted by long time food and wine blogger Matt Mitchell from Dig Lounge in partnership with SAARLOOS + Sons winery. Together, they will hold a design contest for the label design, allowing local LA artists to submit their designs for this unique wine. For additional information please contact Matt at the email address below.
No donation is too small!
Located in the hills of Los Olivos, The Saarloos Family has worked side by side for over four generations. Starting with a small 17 acre of syrah, each and every grape was sold. Year after year the quality of grapes kept rising. Soon after, The Saarloos Family decided to make some wine for family and friends and after 2 years of harvesting and a few bottles being passed through the social circle of friends and family, there was more calls for “more wine”. The Saarloos Family creed is to: “Live to Honor those that have come before us, and Prepare the way for those yet to come!”
Saarloos & Sons Winery 2971 Grand Ave Los Olivos, CA 93441